An Always-On Lead Engine for Premium Home Improvement
High-intent search campaigns that keep a national installer's quote pipeline full, month after month.
Client name withheld at their request. All figures come directly from the ad platform.
The Challenge
A national retailer and installer of premium stone worktops depends on a constant flow of quote requests to keep fitting teams booked. In this category buyers compare several suppliers in a single afternoon, so visibility on high-intent searches is not optional, and the phone matters as much as the website form.
What We Did
- Built the account around measured outcomes: lead form submissions plus properly tracked phone calls, so every pound of spend answers to a real enquiry
- Concentrated budgets on high-intent, quote-ready search terms rather than broad category traffic
- Maintained daily search-term and budget management to hold cost per enquiry steady while volume held
- Once stability was proven, moved into a budget expansion plan and proposed a retargeting layer to compound the volume
The Results
The account now produces more than 600 enquiries every quarter, sustained across back-to-back quarters at a stable cost per lead, over 1,200 tracked enquiries in six months. Consistency at that volume is what earned the confidence to scale the budget further.
